How and Why to Optimise Your Website for Voice Search?

Voice search optimization is the most common way to upgrade and smooth out the data on your pages so they appear in voice searches. When people do voice searches, voice search optimization focuses on optimising your page to respond to individual inquiries. This interaction allows you to get an opportunity to get your page read by the voice search device (Alexa, Siri, or OkGoogle) at whatever point the client requests data related to your page.

Number Of Voice Assistant Users


With 3.25 billion voice assistant users in 2019, there is a gradual growth in voice assistant users, leading to 4.08 billion in 2020, 5.11 billion in 2021, 6.41 billion in 2022, and finally, reaching around 8 billion in 2023.

With almost a quantum rise in voice search predicted, we must make content that is optimized for it. If not, we will find it challenging to get some decent growth. Considering the furious competitors competing for search engine ranking, the only way is to get harder in the times to come.

Why Is Voice Search Getting Bigger, and Why Is It Important?

Voice search is growing at a quick rate. Aas a matter of fact, 58% of consumers search for local businesses via voice search, which is a big number and shows the importance of optimize your website for voice search.

  • Faster and easier: There is no point of doubt that the Voice search engine is faster than the traditional method of searching where you type your query. You can use it while driving to find routes faster than going on a website or downloading apps, and it is more accurate and fun than other ways.
  • More appropriate and convenient: In this digital world, when time is most precious, people choose easier paths to find their answers, which are just one spoken line away. People prefer speaking over typing for obvious reasons.
  • Adaptable for mobile: The biggest reason that voice search is so popular is its accessibility on smartphones. Around 56% of voice searches are made on smartphones, which is enough to show the importance of voice search optimization for mobile phone users.

How To Make Your Website Voice Search Friendly?

Here are a few tips to make your website more voice search-friendly.

  • Ensure a mobile-friendly site: More voice searches are done on mobile phones, so your website must be mobile-friendly and responsive, with an easy navigation system for smaller screens.
  • Using better keywords: Voice search has an extra feature to target keywords related to specific questions. You need to target long-tailed keywords to reach out to clients for those queries.
  • Ensure accurate and updated content on your website: One complaint related to voice search is outdated data, so to overcome this, ensure updated data on your website for the client to be more trustworthy. 

Strategies For Search Engine Optimization

  • Voice search queries have question words. So, use question keywords and long tail keywords.
  • Use schema Markup to work on the importance of your content.
  • Having a FAQ segment would give a quick and short description of the response to their inquiry.
  • Make point-by-point and informative content considering your client.
  • Guarantee that your site is quickly loading.
  • Your site must be mobile-friendly.
  • Upgrade your site with local SEO strategies to rank for “Near Me” voice questions.
  • Multiple language SEO for Voice Search.
  • Work on Your Microdata.

Strategies To Optimize Your Content For Voice Search

In upcoming times, the competition in voice search will only get tougher. Digital marketing and SEO experts should regularly update and optimize their content. This will only help you to get better rankings and increase your traffic.

Here are some tips that will help you to optimize voice search.

Reimagine And Reconstruct Your Content: 

Voice search is much more conversational than traditional searches. The goal should include more said words in questions and answers to improve the content layout and make it more voice search friendly.

Moreover, include a section of Frequently Asked Questions (FAQ) on your site which include question keywords that can be long or short. The FAQ section makes it easy for Google to pull your content and show it on display.

Use Conventional Language For Content: 

Using conversational language is the main feature of voice search optimization. But if we use more robotic language, our chances of appearing in voice searches get reduced.

Using natural or local language on our site is a huge benefit. When we use natural language, there is huge scope for us to match questions asked verbally.

  • What kind of questions are usually asked?
  • What type of keywords are being used by the user?
  • What is my conversational style?
  • What kind of answers are being displayed?

Target Long Tail Keywords: 

Due to the conversational nature of voice search. They are usually longer compared to traditional searches.

It is difficult for us to generate or target small keywords for every voice search term, but it is much easier to include long-tailed keywords.

Improve The Loading Time Of Your Website: 

Being such an important factor in voice search optimization, this often goes unnoticed. Visitors leave websites that take longer than quick loading and show results faster. Website loading speed directly impacts the number of visitors and potential clients hence should be optimized at any cost.

Voice search needs immediate results; if your site is slow and loads much, your content will not be used to answer verbal queries. 

Pay Attention To Mobile: 

Mobile phones easily beat other devices as far as voice search is concerned because most voice search is done on mobile, so you should pay extra attention to bring an amazing mobile user experience. Some points you can keep in mind are:

  • Creating a mobile-friendly website.
  • Build a mobile responsive website.
  • Regularly keeping a check and running tests for your website.
  • Websites should be crawlable and ensure visibility and expose your content.

Voice Search Is Important For People With Disabilities

Voice optimization is an important technology for people with disabilities. It helps them to communicate more easily and accurately and can even improve the quality of their lives. For people with disabilities, communication can be a challenge. They may have difficulty speaking due to physical impairments or neurological conditions. In some cases, they may be completely non-verbal. This can make it difficult for them to communicate their needs or interact with others. Tech can help to bridge the gap. It uses artificial intelligence (AI) and natural language processing (NLP) to recognize the user’s voice and understand what they say. It can then convert the user’s speech into text, allowing them to communicate more effectively. That’s pretty awesome. 

This optimization can help improve the quality of life for people with disabilities. For example, it can control devices such as computers, allowing people with physical impairments to stay safe and independent. It can also be used to access educational resources, helping those with learning difficulties to learn more effectively.

I know we are focusing on performance and targeting bigger groups, but it can make a real difference in the lives of people with disabilities. It can give them independence and autonomy and help them communicate more effectively. It’s an important technology that is changing the lives of many people with disabilities, and it’s set to become even more important in the future.