Learn About Different Types Of PPC Ads

An overview of pay-per-click advertising is that you pay each time for every click on your ads. There are several types of PPC ads, and our PPC agency will help you determine which PPC ads you can use to fulfil your sales funnel.

1. Search Ads

Search advertising refers to showing ads to interested customers on the SERPs who are looking for your industry or services online. When the customer clicks on the ad, the advertiser charges the fee. Search: Pay-per-click advertisements are ideal for one-time promotions or short sales cycles. Our PPC agency offers search advertising to businesses looking to get strong, high-quality leads from new customers.

2. Display Ads

90% of users online can be reached effectively through display advertising. Display ads are designed to attract customers’ attention with colourful and appealing advertisement layouts. It shows up on Google’s partner websites that target customers who are searching industry-related sites. Our PPC agency recommended display advertising to businesses with long sales cycles and customers with luxury lifestyles.

3. Social Media Ads

Social media ads appear to target customer feeds through social media platforms like Facebook, Instagram, and LinkedIn. They are instructed to reach consumers according to their interests, networks, searches, behaviour, and other factors. Social media ad marketing is best for businesses with a strong online presence and a large target audience.

4. G-mail-sponsored Promotion

Gmail-sponsored promotion marketing provides you with direct leads. Through GSP, you can communicate directly with interested leads in their inboxes. The opposite of YouTube ads, GSP provides a click-to-call feature that enables customers to call you directly and convert at any stage of your sales funnel. Our PPC agency will set up your GSP campaign to generate high-quality leads and maximise targeted features.

5.YouTube Ads

YouTube ads are also known as in-stream ads. These ads will appear on YouTube, in search results, and on partners’ display ads. YouTube ads show your brand in an eye-catching and memorable way. Facebook just introduced in-stream advertisements, which let businesses put commercials in the most favourable spots and create natural short breaks in video content.

6.Remarketing Ads

Remarketing ads are a useful method to bring back those customers who previously visited your sites but left without taking any action. Remarketing is generally less expensive than search advertising due to less competition and highly targeted consumer segments. Our PPC company uses clever PPC ad formats and extensions to successfully complete your PPC campaign.